Asia and the western countries have different ways of doing public relations. They have different theories and different ideologies which makes the way of doing public relations doing in the countries different. Thus, this means that there is a need to research on the country which the western countries are doing businesses with.
This chapter (Chapter 13 - Focus on Asian Public Relations shows us the different ways in which the Asia's countries do their businesses. The theory for the Asia's public relations is different and not fully developed unlike for the western countries.
The article, "Public Relations in Asia: The International Dimension", by Terence Fane-Saunders, it tells the different perspectives in comprehending the language between the Westerners and the Japanese. This article states that the Westerners tend to focus more on the words and the phrases which one speaks rather than the expression and the behaviour of one. It reminds the westerners to take note that the Asians way of doing business is different due to the language, cultural and many other differences and westerners need to be wary of these differences.
This article is like a summary to the book but it provides more real-life situations which can help one to relate to them better.
I did not think that far about how the differences between Asians and Westerners can affect public relations. Now, thinking about it, I realised that there are also movies being shown about the differences and how the actors or actresses overcome them. These movies include Old Dogs and Click. These movies portray the business deals between the Japanese and the Westerners. They show the way the Westerners tried to entertain them in a unique way, something which they will not do if they were doing businesses with Westerners instead.
In conclusion, as it can be seen from the media, there seems to be an increasing number of articles or any other form of advice for the Westerners to be able to adapt to the way Asians do businesses. Same for the public relations practitioners, they need to be aware of the country which they do business with so as to help them to be able to come up with strategies to suit that country.
Link to the article: http://www.chelgate.com/news-articles/public-relations-articles/chelgate-articles/asia/
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Well, I do agree that there is a different between the way of western doing public relations and that of Asian's because of their own economies, political and religions. Thus, we are hardly to say which is better, but to both accept their positive part and eliminate their negative sides.
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