Public Relations - The essence

Chapter 1 and 2 to me seems like a conclusion as I am doing these chapters for the last post of my blog. Chapter 1 says about what the public relations do, what they have to do and in what ways to do so. Chapter 2 talks more about the environment of the public relations and the aspects that affect the way public relations practitioners carry out their activities. Both combined, it gives me a summary of what the entire textbook is about. These two chapters remind me of the content of the previous chapters which I have read and the content I know at this point of time are all considered theory to me as I did not have to do the full job scope as a public relations practitioners yet.

After reading all the chapters, I feel that public relations is a simple concept. However, it is complicated as the public relations practitioner may have to ‘fight two battle fronts’ at one go. It can be possible that the practitioner needs to solve a crisis that is occurring in the company and at the same time, the practitioner needs to promote the products of his or her company to the public using the campaign in which the practitioner has been planning and it is being accepted by the company already. Of course the priority goes to solving the crisis first. However, the public relations practitioner needs to cancel the plans for the campaign like calling up the sponsors and informing them about the cancellation of it. There can be a possibility of compensation in which the public relations practitioner needs to remain cool-headed about it to calm down the angry people involved in the event.

One important factor which public relations practitioner needs to be wary of would be time. As there are many roles to fulfill, it is very easy for the practitioner to get stressed out. He or she needs to have a scheduler to help to keep track of everything that is happening around. Also, it is crucial that there is planning for every event or activity so that the time management is easier and clearer for the practitioner. In other words, the practitioner needs to always stay focus and alert at any point of time in their work.

The video below is one which I would like to share with everybody (in case I bored you out even in my last post). It shows the future of public relations with the rise of new media. Enjoy!