Strategy

Strategy was introduced during one of the lecture and I wrote a blog post earlier about it. Reading the chapter (Chapter 9 - Strategies to proactively manage activity) which goes into specifics on the strategy, I found that strategy seems standardized. Meaning that a PR strategy can be carried out through these ways and these methods can be used for any company, any PR practitioner. If so, then does this mean that every PR practitioner does his plan through these methods? So as long as I stick to these methods as indicated in the chapter, my plan will cover every aspect?

Given the Jack Neo’s case as an example, what PR tactics can actually help him to bounce back to what he was before? In my opinion, in the recent press conference, getting his wife to come with him was a terrible thing to do. Many people seem to sympathise with his wife and his wife was already suffering humiliation and unhappiness. This move will only encourage more people to sympathise with his wife and thus, putting him in a worse limelight. The point I want to make is that the strategy mentioned in the chapter depends much on anticipation. If the anticipated is not what is really occurring, then the strategy may not be able work successfully.

Okay, back to the PR strategy for Jack Neo’s situation. I think that it will be very difficult to help Jack Neo to gain back respect like it was before. Even if he does many charities, even if he apologizes many times, even if his wife forgives him, these just won’t do. It will take some time, probably years, to prove that he has changed and that he will not go back to his philandering ways. He needs to earn back trust from his wife and fans. Only then, he can be given more opportunities to get respected and fame again.