The 2nd-19th Jan

Research is the key to developing good strategy.

Is it really true?

Yes, it is true to a large extent as without research, a strategy may not even be developed in the first place. Research is required to gain more information about the subject which help one to understand what the subject is about. It is necessary to develop a logical strategy. Research, however, in my opinion, does not stand alone. Researching and together with one's personal experience, the strategy developed can be even better.

Through one's failures and successes in life, he can learn new skills and not to commit the same mistakes again. Such experiences can help to prevent one to come out with strategies which may be flawed, in a less obvious manner. In a common workplace, the manager or the head of a department is one who tends to be the one who come out with the strategy. Why? One reason can be that he is believed to have the expertise and capability to do so. The other members of the department may be given tasks like researching and supporting the manager with their specialised skills which include IT and designing.

However, at the same time, one can also learn from others' experiences during his course of researching. This is how research can help one in choosing the best pathway to achieve his goal as he improve on his strategy. On the other hand, it is not a first-hand experience. People may not state every limitation or advantage in their research and these unstated points may be useful in coming up with the strategy.

Therefore, it is true to a large extent that research is the key in developing a good strategy. A good research, plus personal experience which is hard to come by, in doing the assignment can help one to develop a even better strategy. In several cases, one may not have the personal experience to develop a good strategy and he would have to rely on researching. As personal experience is not easy to come by, research is thus the key to develop a good strategy.

The 1st - 13th jan

Today's lecture helped me to understand better what Public Relations (PR) is all about. Before I attend this lecture, I thought that PR generally has to do with advertising and marketing, and that's it. I realised that I am correct but I underestimate the difficulty of being a PR. It is quite challenging to be one. 

I feel that many PR skills are developed based on one's personality and not through workshops. If one is optimistic and tend to be out-spoken, he or she are in a better position in coping with the difficulties in PR. If otherwise, it can be rather torturing and tiring if one is a pessimistic and quiet person. In any case, I will not deny the possibility that one's personality may change during the workshops and that he or she may be able to perform well in the PR related responsibilities. After all, like what others say, "Nothing is impossible" if one sets his or her heart in doing it. 

For me, I can be quiet at times. I also can be pessimistic sometimes. So, like the saying which I had mentioned above, I will try my best to work hard for what I desired to be, which I am still unsure of. 

Nevertheless, I have an interest in PR and that I look forward to attending lessons in the following weeks.